Author: Gina Nolan
Promoting your tango classes and milongas on radio stations can have a real impact on your attendance. No experience in doing so? No worries, here are the steps involved in approaching local radio stations.
Identify your local radio station. Use websites (such as Wikipedia.org) or apps (such as Radio Garden). View your local radio station website. Locate contact details (such as email and telephone number). Phone the radio station receptionist to identify a named person to send a Press Release.
WRITE AND SEND a Press Release. This should be:
♦ factual (what, why, where, when, how)
♦ timely (several weeks prior to your event)
♦ short (no more than one page)
♦ concise (only a few paragraphs)
♦ The aim is for your Press Release to grab attention, and for a relevant radio person to respond to you to ask for more details.
Click here to download an example of a press release, what to include in it, and how to format it:
Be prepared for a call from the radio station. Be enthusiastic when contacted, ask for contact name AND the person’s direct telephone number. Be prepared to negotiate a time for an interview (whether on the phone or in the studio).
Think about 3 factual points you want to get across. Any a short story or example of what the event or Argentine Tango is. Think about whether you prefer for a “pre-recorded” interview, or a “live interview”.
Do a little research about the type of programme that has invited you. And about how long the “interview slot” is timed for.